How the UK’s Most Forces-Friendly Brands Are Honouring Remembrance 2025
Remembrance is one of the most significant moments of the year, a shared opportunity to honour service, reflect together, and strengthen our commitment to the Armed Forces community. In addition to traditional ceremonies, many employers are choosing to create unique inclusive and meaningful acts of remembrance.
At Troopr, we’ve gone behind the scenes to see how some of Britain’s most Forces-Friendly organisations are marking the moment this year.
Key Remembrance Dates
- Saturday 8 November: Festival of Remembrance.
National broadcast moment to reflect. - Sunday 9 November: Remembrance Sunday
Services, parades and wreath-laying held across the UK. - Tuesday 11 November: Armistice Day
A two-minute silence observed at 11:00am
1. Handmade Poppies, Cake Sales & Community Spirit
Some companies are making remembrance personal, creative, and community-driven.
Teleplan Forsberg is turning remembrance into an act of creativity and community spirit. Office Coordinator Kat has hand-crocheted poppy badges for colleagues, who are donating generously through an in-house fundraiser. On Remembrance Day, the team will also host a Poppy Seed Cake Sale and observe a two-minute silence, with every pound raised going to the Royal British Legion.
2. Walking Together in Silence
Remembrance is as much about unity as it is about tradition. Walking to a local memorial, laying a wreath, or pausing together for the two-minute silence reminds people of the collective power of reflection. Some organisations invite employees to share personal reflections on what remembrance means to them, bridging the gap between military experience and everyday work life. In these moments, respect becomes both personal and shared, connecting colleagues across roles and departments.
Across the country, reservists and Cadet Force Adult Volunteers from AtkinsRéalis will be taking part in parades and remembrance services — some marching, some stewarding, all representing their communities.
At Baillie Gifford, members of the Armed Forces Network will walk together from the office to Princes Street Gardens to lay a wreath at the city memorial. Any colleague can join — whether they’ve served or simply want to stand beside those who have.
3. Remembering Together at Work
Veterans and Forces families from across Babcock are sharing personal reflections on what remembrance means to them, and how their lived experience shapes the work they do. Their Forces Community Network is creating space for stories.
JP Morgan hosts an annual internal remembrance service for colleagues across the country — giving everyone the chance to pause, reflect and remember together, even if they can’t get to a parade.
And Grundon is creating online reflection spaces on its internal platform, so both remote and on-site staff can take part, wherever they are.
4. Remembrance Through Learning
Some organisations are using remembrance as a chance to educate — not only remember, but understand.
From 10–13 November, Edinburgh Napier university is hosting “Remembrance & Reconciliation,” an exhibition created with the German Consulate. It tells the story of British Army soldiers killed in Kutenholz in WWII — and how their families created Edinburgh’s Robin Chapel in their memory.
And at AtkinsRéalis, veterans are visiting primary schools to explain the importance of remembrance to the next generation — something far more meaningful than a textbook lesson.
5. Corporate Giving
For some businesses, remembrance isn’t just about looking back — it’s about doing something right now.
Expleo, a Gold Award holder in the Defence Employer Recognition Scheme, is once again supporting the Royal British Legion Poppy Appeal with a corporate donation of £1,111 — a figure chosen to represent the 11th hour of the 11th day of the 11th month.
Members of the AtkinsRéalis Armed Forces community took part in the Field Gun Pull – Military vs Cancer, helping raise around £60,000 for charity.
5. Free Travel for Veterans & Service personnel
Some tributes are designed to be seen by millions.
Many travel operators are offering free journeys for veterans and serving personnel attending remembrance services, ensuring that no one misses the chance to pay their respects.
Read next: Travel Free This Remembrance Weekend: Routes, Perks & Tips for Veterans
6. Remembrance You Can See On the Move
Southeastern has unveiled a high-speed train wrapped in poppies, symbolising remembrance in motion as it travels through towns and cities across the UK.
Transport for London has launched poppy-themed buses and trains across the capital, with station announcements recorded by Jo Brand to mark Poppy Day. Millions of passengers will hear her words of remembrance during their daily commutes.
7. Pints With a Purpose
And in the hospitality sector, Marston’s pubs are selling limited-edition Remembrance glasses, donating 100 per cent of profits to the Royal British Legion — raising both funds and awareness, one pint at a time.
Why Troopr Wears the Poppy
For the Troopr team, the poppy is personal. Many of us are veterans, military spouses, military children, or have family members who served. We wear the poppy not as a symbol of the past, but as a promise, to remember, to support, and to ensure no one who served is left behind today.
Read the full reflection: Why the Troopr Team Wears the Poppy with Pride