Luxury Retail Manager

Job Description
Luxury Retail Manager – Piccadilly, London

The Whisky Shop is seeking a Retail Manager to lead our flagship Piccadilly store. This is an exciting role at the heart of the UK’s leading specialist whisky retailer.

We are looking for a commercially minded leader with deep roots in London’s luxury or premium on/off-trade scene.

This role requires someone who can drive sales, build meaningful relationships, and deliver a consistently high standard of in-store experience for our customers.

Key Responsibilities

• Lead and manage the day-to-day operations of the Piccadilly flagship store, ensuring a seamless, elevated customer journey at all times

• Drive sales performance, profitability, and KPIs through clear commercial focus and leading by example.

• Continuously manage, develop and inspire a high-performing team, ensuring excellence in customer service, product knowledge, and sales execution

• Deliver ‘approachable’ luxury hosting, including customer welcome, storytelling, upselling, and closing high-value sales

• Build and maintain strong relationships with high-net-worth clients, collectors, and whisky enthusiasts

• Drive and grow in-store events, positioning Piccadilly as a destination for premium experiences and as a hub for our London-based Loyalty programme Members.

• Oversee high store standards, visual merchandising, and stock management in line with our brand expectations

Skills and Experience

• Minimum 5 years’ experience in a senior retail or hospitality management role within luxury retail or premium environments

• Proven commercial track record, with strong experience managing margins and analysing sales performance data

• Natural salesperson with the ability to engage, upsell, and close across a diverse, high-value clientele

• Established network in London, with an existing client base or strong potential customer address book

• Credibility and confidence working with brands and suppliers, including hosting visits, whisky tastings and events

• Excellent communication skills across phone, email, and WhatsApp, with a focus on building long-term client relationships.

• Entrepreneurial mindset with a proactive approach to business development

• Passion for premium whisky and spirits, with a desire to create exceptional customer experiences

• Confidence and enthusiasm for content creation, with experience across social media channels, is a strong advantage - with the ability to bring the Piccadilly store experience to life digitally

Salary £40,000 - £60,000 depending on experience + discretionary six-monthly bonus

If you think this sounds like you, and are ready to take ownership of one of our most iconic locations, we would like to hear from you.

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