Digital Marketing and Entrepreneurship

During this 12-week practical course, you’ll have the opportunity to explore the fundamentals of digital marketing and entrepreneurship in innovative ways. Starting with your own ideas and goals, you’ll embark on a collaborative journey that covers key entrepreneurial concepts such as getting started, building a brand, and creating a business plan.

You’ll also dive into digital marketing essentials, including social media and audience engagement including developing creative assets. Our workshops combine essential knowledge with hands on activities, giving you the chance to apply what you learn and create a portfolio of work.

During your 12-week journey you’ll gain a foundational knowledge in entrepreneurship and digital marketing. Delivered in a dynamic workshop format, you’ll have the opportunity to connect with your fellow learners, discover practical steps to transform ideas, and build a portfolio that documents your creative journey.

You’ll cover key topic areas such as:

• Unlocking your future
• Design thinking
• Audience discovery
• Business strategy
• Social media
• Digital marketing
• Branding
• Artificial intelligence
• Wellbeing-led employability

This course includes space for you to relax, build confidence, and connect with others. It’s designed to foster a supportive environment where you can recharge, share experiences, and grow your network in an informal setting.

No prior knowledge or experience is required to join this course. Bring your curiosity and enthusiasm. If you’re excited about learning and ready to take your ideas further, you’re in the right place.

This course is fully funded by the Armed Forces Covenant Fund Trust’s AF3 Supporting Partners programme and is for partners of serving UK military personnel. You must be aged 18+.

Childcare options are available for children under four.

This course takes place in person at Corsham Court, Wiltshire.

Bath Spa University is where creative minds meet. We teach and research across art, sciences, education, social science, and business. The University employs outstanding creative professionals who support its aim to be a leading educational institution in creativity, culture and enterprise.

Bath Spa University provides short courses that allow you to gain expert knowledge. Whether you're looking to reskill into a new career, start your own business or explore an interest, we have courses to suit everyone.