Marketing Lead - Public Sector

About the role

The Public Sector Marketing Lead develops integrated marketing strategies to boost awareness, generate leads, and strengthen client relationships for Cognizant's Public Sector Business-including health services, government, education, defence, transport and public institutions. Candidates must have experience in public sector technology marketing, a data-driven approach, cross-functional team leadership, and knowledge of UKI government bodies, including targeting groups like WIG, Tech UK, and APPGs.

You will support public sector technology consultants, practitioners, and sales teams on major projects involving advanced technologies and AI, collaborate across sectors, grow alongside a global team of marketing talent powered by top class technology and leverage partnerships that drive impact with tech providers, sporting bodies, and social value organisations .

In this role, you will:

• Lead UKI Public Sector marketing.

• Develop and execute GTM plans.

• Support major deals and ABM for government accounts.

• Coordinate consortium campaigns with alliance partners.

• Commission digital campaigns across platforms.

• Organise internal, external, and third-party events.

• Track metrics, leads, and opportunities using Salesforce and Tableau.

• Work with internal teams and offshore centres to deliver exceptional marketing.

Work model:

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring 2/3 days a week in the Cognizant office in London, Bishopsgate. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

What you need to have to be considered

• Extensive experience in public sector services marketing.

• Interest in UKI politics.

• Strong understanding of public sector procurement for technology companies.

• Proven integrated marketing strategy skills with measurable results.

• Advanced multichannel demand generation expertise.

• Self-motivated and able to manage complex priorities.

• Consistently client-focused.

• Clear communicator with strong influencing skills.

• Adapts and innovates in changing environments.

• Effective in fluid, ambiguous situations with professional maturity.

• In depth marketing experience, that highlights cross-channel powered growth and strong client relationships.

• Has prior experience in Public Sector technology marketing AND B2B contexts.

We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.

The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.

• Cognizant is a global community with more than 300,000 associates around the world.
• We don't just dream of a better way - we make it happen.
• We take care of our people, clients, company, communities and climate by doing what's right.
• We foster an innovative environment where you can build the career path that's right for you.

About us:
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World's Best Employers 2025) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Cognizant is an IT and business process services company providing digital strategy, consulting, enterprise modernization, cloud and more for clients globally.